“I want to represent
Avant-Garde.”
Shaped-hairstyle completes her fashion
Thierry Mugler
Madonna?
Powerful and Futuristic
Media kills both public and celebrities
Provocative performance
Positive message
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
media users have their own page; they also can find/acquire neighbors among their Facebook friends to share duties, inventory, etc..
Also, continual action exists regardless of any individual players login status (just as the Facebook feed always flows.) The temporal persistence of these games requires users to sign in and play, regardless of the inconvenience and time away from other online or
performing managers tend to be very media-sensitive(높은 성과의 관리자들은 매체에 민감한 경향이 있다)
Communication so concerned with being inoffensive that mean-ing and simplicity are lost or free expression is hampered.
(PC는 귀에 거슬리지 않는 것과 지나치게 관계가 있어서 의미와 단순성이 상실되거나 자유로운 표현에 방해
performance art
-> write, draw, paint, color white man with CONVERSE
* Enjoy your night with CONVERSE
-> wear CONVERSE and get discount at the bar
- Converse need to inform
targets of converse’s different concept
- Converse need to induce brand recall to consumers
- So our media objective is attaining
the